Blog

Shifting is a Good Thing.

Business has changed. But that isn’t necessarily a bad thing.

Steps to Build a Market for Your Creative Work, even if others sell the same thing you do.

The other day I picked up a new hobby, and started knitting handmade dish cloths.  Initially I started because I found some cotton yarn in a bright colour I loved, and needed some new cloths, so it seemed a natural progression.  After I made enough to stock my own drawers, as well as some for …

2 Tips to Stay Focused on Your Goals.

Throughout the years I have set many goals.  Some I have accomplished, and some I failed miserably at.  Others I wrote down, told myself I was committed to going all in, and then never (NEVER EVER) did anything to move towards them.  Can anyone relate?  Whether it is a business goal, or a personal goal, …

How to Move Beyond “I Make This & Sell It.”

Brand.  Mission.  Marketing.  When I first heard these terms I had no clue what they meant and why they should be important to me.  I was new to business in those days, a fledgling photographer with the misconception that all I had to do was build up my portfolio, share pretty pictures, and sell my …

Mindset Shifts for a Creative Life.

“It’s like being a unicorn in a field of brown horses.” I remember towards the end of my career in finance I felt stuck all the time. What had started as an exciting opportunity had changed over the years, and by the end of it I felt burnt out by the hustle of the industry. …

Hello, artist!

Welcome to the Unicorn Dilemma. I help creative types build the skills and habits they need so we can end the starving-artist stereotype once and for all.   If you’re like me a few years ago you desperately want to make a living from your craft, but have been struggling with the (dry, boring) business …