The other day I picked up a new hobby, and started knitting handmade dish cloths. Initially I started because I found some cotton yarn in a bright colour I loved, and needed some new cloths, so it seemed a natural progression. After I made enough to stock my own drawers, as well as some for …
Throughout the years I have set many goals. Some I have accomplished, and some I failed miserably at. Others I wrote down, told myself I was committed to going all in, and then never (NEVER EVER) did anything to move towards them. Can anyone relate? Whether it is a business goal, or a personal goal, …
Brand. Mission. Marketing. When I first heard these terms I had no clue what they meant and why they should be important to me. I was new to business in those days, a fledgling photographer with the misconception that all I had to do was build up my portfolio, share pretty pictures, and sell my …
“It’s like being a unicorn in a field of brown horses.” I remember towards the end of my career in finance I felt stuck all the time. What had started as an exciting opportunity had changed over the years, and by the end of it I felt burnt out by the hustle of the industry. …
Welcome to the Unicorn Dilemma. I help creative types build the skills and habits they need so we can end the starving-artist stereotype once and for all. If you’re like me a few years ago you desperately want to make a living from your craft, but have been struggling with the (dry, boring) business …