Category: Marketing

Steps to Build a Market for Your Creative Work, even if others sell the same thing you do.

The other day I picked up a new hobby, and started knitting handmade dish cloths.  Initially I started because I found some cotton yarn in a bright colour I loved, and needed some new cloths, so it seemed a natural progression.  After I made enough to stock my own drawers, as well as some for …

How to Move Beyond “I Make This & Sell It.”

Brand.  Mission.  Marketing.  When I first heard these terms I had no clue what they meant and why they should be important to me.  I was new to business in those days, a fledgling photographer with the misconception that all I had to do was build up my portfolio, share pretty pictures, and sell my …